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What Is The PC Optimum Program?

President’s Choice entered the world of loyalty programs in 1998. Two decades after a merger and billions of dollars in points earned later, the loyalty program, now called PC Optimum, has become one of Canada’s largest and most popular loyalty programs.

PC Optimum’s popularity is due to the program’s simple redemption process and its vast network of partner retailers.

Between Loblaws, Shoppers Drug Mart and Esso stores, PC Optimum has some of the country’s largest grocery, drug and gas station brands under its umbrella, allowing you to earn points and save money at more than 4,500 locations from coast to coast.

PC Optimum program
PC Optimum

How To Register & View Offers On PCOptimum.CA?

Follow the steps below to log in and view your PC Optimum™ offers on PCOptimum.Ca.

  1. Click Login in the top right corner of the page.
  2. Enter the email address and password associated with your PC Optimum™ account. Click Log in.
  3. Once logged in to your account, you can scroll down to see your offers for the coming week. Log in to your account every Thursday to take advantage of your personalised offers!

Where Can I Get A PC Optimum Card?

You can get a PC Optimum card in around 2,500 of our participating stores – ask the cashier at the checkout, and you will immediately have access to our store offers and benefits.

To enjoy all the programme’s benefits, create an account at

How do I see the PC Optimum points earned from my PC Optimum Insiders subscription?

The PC Optimum points you earn will appear in your loyalty transaction list in the PC Optimum app and on on a separate line identified as “PC Optimum Insiders points.

You can view all your PC Optimum Insiders subscription redemptions and your profile details by logging into your account at using your PC ID (the same credentials you use to log into your PC Optimum account).

Basic Information About PC Optimum

Value of PC points         

10 points = 1 minute (1%)

Redemption must be made in units of 10,000 points (equivalent to USD 10).

Redemption Destinations & Methods

Where and how can it be redeemed?

Shoppers Drug Mart and Loblaws-affiliated grocery shops (including No Frills, Real Canadian Superstore, Value-mart, Zehrs, The Independent Grocer, Fortinos and Wholesale Club).

Redeemable at Loblaws or Shoppers Drug Mart shops in increments of 10,000 points ($10 value) at any one time, up to a maximum of 500,000 points.

Redeem points for discounted petrol (up to 40 gallons) or a free car wash at Esso and Mobil petrol stations.

How to win?

PC Optimum Loyalty Card: 1.5% at Shoppers Drug Mart, 1% at Esso/Mobile.

PC Financial Mastercards: 3% at Loblaws-banner shops and Esso/Mobil, 1% at all other shops.

PC Money Accounts: 2.5% at Shoppers Drug Mart, 1% at other markets.

Best features. 

Save on groceries, pharmacy and petrol at partner PC Shops.

Easy to use and calculate points.

Points never expired

Maximise your points 

Earn more points with personalised offers

Get a paid membership to PC Insiders

Where Can I Use The Benefits Of My PC Optimum Insiders Subscription?

You can use your PC Optimum InsidersTM subscription membership anywhere the PC Optimum™ loyalty program cards are accepted:

  • Loblaws®
  • Zehrs®
  • Atlantic Superstore®
  • Valu-mart®
  • Independent grocer®
  • No Frills®
  • Real Canadian Superstore®
  • Fortinos®
  • Extra Foods®
  • Provigo®
  • Bloor Street Market™
  • Maxi®
  • Loblaws City Market™
  • Independent City Market™
  • Shoppers Drug Mart®
  • Pharmaprix®
  • Joe Fresh®
  • Everywhere PC® products are sold

What Benefits Do I Get If I Subscribe To PC Optimum Insiders™?

The annual subscription price for PC Optimum Insiders™ is $119/year*.(plus applicable taxes)

Earn more

  • Earn 10% points back on every PC® product.

Get more

  • Free grocery pickup from PC Express™ with priority time slots at over 700 participating locations across Canada.
    • Earn 5% points back on eligible PC® Travel bookings such as car rentals, hotel reservations, flights and vacation packages.
    • In addition, earn 10% points back on all JOE FRESH® purchases.

Discover more

  • Free shipping with no minimum purchase value on purchases at and

Other Articles To Look At:

  1. How Do I Reset My PC ID Password?
  2. Perfect Guide To Loblaws Online Store.
  3. Www.StoreOpinion.Ca Survey Sweepstakes 2024.

1 thought on “What Is The PC Optimum Program?”

  1. I have been writing about one of your employees, but I can’t find where to fill out the form for the cashier to receive 10,000 points. I have been trying to find this for a couple of months and still can’t. The employee that I think should definitely win the 10,000 points is a cashier named Darlina, she’s excellent, she does little things that mean a lot, she’s always friendly, she’ll always have a new joke to tell, she is just a great lady, and you’re lucky to have her. It’s an excellent idea to show appreciation for our top employees. She’s a hard worker, always there to help. Thank you, Sherry mood. I was one of your loyal customers until I watched what went on since covid and the pandemic; my opinion changed 99 per cent and not in a good way, so S/Store, for me being such a loyal customer until you started price gouging, now I do the bulk of my shopping somewhere else. Still, you only have your greed to blame. I feel sad for you doing that to your loyal customers, but that’s what all of you did; it’s not good. But please give Darlina something to show your appreciation for a perfect employee.

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